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You can see it for yourself, at 1:32.
But for people who haven't seen that documentary, the picture of thisman shows him pointing to his head, as an expression to know that hes thinking, or that what he's saying is smart, so the picture blew up and is being used to describe something in a formula, normally comically. The formula is:
You can't ___ if you ___
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So, initially they started off with only this picture, but later evolved to edit the picture into other people to make it more sensical and humorous
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